What is Inbound Sales? (Video)

Posted by Michael Pici

This video was originally posted by SalesLoft.

How Is Inbound Sales Different?

Inbound Sales turns sales on its head, and gets your prospects to like and respect you from the moment they receive your email. Every buyer is on their own journey, and it is the sales rep's job to understand how to help people buy, not sell them.  Two decades of BS emails and a half-century of cold calls have transformed the way people view communication.

Inbound Sales professionals understand and employ:

  • Buyer context
  • Helpfulness and education vs agressiveness and hard closes
  • Thought leadership
  • Lead intelligence
  • Right message, right time
  • Social queues and trigger events
  • Measure and quantify results