There was a time when thrice a week I would craft an email that I would send out to all of the leads in my CRM that I did not rate High. I used a Low - Medium - High rating system to organize my inbound leads and generated enough appointments through this tactic to consistently fill the top of my pipeline. My emails all offered 2 things, 1 – a piece of valuable content, 2 – a request for an appointment.
I tested different titles and some emails worked better than others, but overall, if I sent out enough emails, I would generate enough appointments. Seemingly overnigh this tactic stopped working. You can view my lead grading system here.