The Importance of Optimizing Your Sales Emails for Mobile Devices

 

Every day around 9a, I leave my desk and head down to the kitchen in my office.  I take a plastic cup, fill it with cereal (either Honey Bunches of Oats, or Frosted Mini-Wheat’s) add Silk soy milk, grab a spoon and walk back upstairs to my desk.  On the way up and down, I pull my phone out of my pocket and check my email, and maybe Instagram.

 

The Facts

 

People check their phones all day every day.  If business is on their mind, their email app is likely what they spend a good deal of time checking.


Boiler Room Selling and Golden Pitch-books. We Aren't Buying it...

 

People use the web to get their questions answered.  If your website successfully answers the questions that your prospects are looking for answers to, you will drive qualified traffic to your site.  Once this happens, your sales process has begun.

 

Why have things shifted

 


How to Build Rapport with Inbound Leads On the Phone

 

 

What is NOT Rapport Building?

Rapport building is not a cheesy pickup line. It is not something you do in an instant, or in the first five minutes of a call. Rapport building is not lying about a place you have visited, or discussing how the weather is. Rapport is not a box you check as complete.


The Inbound Sales Goal Setting Guide to The Connect Call


Prospecting Inbound Leads: How to Provide Value Throughout the Process

 

Leave a voicemail and send an email with each outreach while prospecting your inbound lead. But what should these messages contain?

The goal of an effective prospecting process is to deliver building value with each message, as to have the highest percentage of earning a response.

The following is an example of how to build value throughout the prospecting process with an inbound lead:

Voicemail and Email 1