When I speak with sales teams across the country, there are 2 major areas they wish to improve upon. New lead generation is generally the focus for startup companies and business that sell to a variety of potential buyers. Established companies with well defined or niche markets are desperately looking for better control of their pipeline, and opportunity management.
Crushpath is a lightweight SaaS tool that aims to assist in both categories. The overlying concept of the platform is to provide new lead generation for marketers and sales both by creating “pitch sites”. Pitch sites are basically a user friendly landing page builder, where users can customize pitches to target specific prospects and garner interest for their product or services.