You knew this was coming. With all the rave about inbound marketing and online lead generation, it was only a matter of time until you had your very own inbound lead staring you in the face.
Companies are getting good at leveraging content for contact information, and getting new clients is the top priority. When the leads are coming to you, it is easy to feel comfortable and react without doing proper research. Researching your inbound lead before calling or emailing, is critical to making an effective outreach.