The Importance of Optimizing Your Sales Emails for Mobile Devices

Posted by John Sherer

 

woman-organizing-contacts-on-smartphone

Every day around 9a, I leave my desk and head down to the kitchen in my office.  I take a plastic cup, fill it with cereal (either Honey Bunches of Oats, or Frosted Mini-Wheat’s) add Silk soy milk, grab a spoon and walk back upstairs to my desk.  On the way up and down, I pull my phone out of my pocket and check my email, and maybe Instagram.

 

The Facts

 

People check their phones all day every day.  If business is on their mind, their email app is likely what they spend a good deal of time checking.

  • In 2013, more email is read on a mobile device than on a desktop or via webmail.  In fact, 43% of email is opened on a mobile device.  Litmus –”Email Analytics” (March 2013)
  • Mobile email opens account for 15 to 65% of email opens, depending on your target audience, product and email type. eMailmonday - “Party safe mobile email stats” (2013)

 

If you work in a sales role, you must expect that your emails to prospects will be read on a mobile device.

 

What a good mobile email looks like

 

Here is an email that I received recently.  Very simple design, make sure that your email stays above the fold so that the reader does not have to scroll down to read the message.

email_screen_shot 

Also, be sure to NOT include hyperlinks in your outreach emails.  Here are two reasons on why.

1) If someone clicks on a hyper link in your email they will be redirected to their mobile web browser and off of the rest of your email...this is not good

2) When recieving an email from a random person would you click on a link?  Clicking on random links from unknown person is an internet no-no.  By including a link in your connect email your are aligning yourself with the generations of internet spammers.

 

If your marketing department sends out emails on your behalf, reach out to them and ask if the email outreaches you send are optimized for mobile and how long they typically are.  Marketing and sales should work closely together and this may be an opportunity to provide helpful feedback to assist the whole team.

 

 

How to craft a mobile signature, sending email from your mobile phone

There is a good chance that in your first day at your current job, you set up your email signature for your new email address.  Likely, you also set up a mailbox on your smart phone for your new email address.  Did you set up a mobile signature as well?

 

Setting up your mobile signature is easy to do, and equally as easy to forget.  I have seen many different mobile email signatures.  Here are a few I like the most, please use them if you would like or reconfigure them for any using.

 

“Please excuse the brevity, this message has been sent from my iPhone.”
 
“Sent from my mobile phone, please excuse shortness”
 
“Sent via mobile device, please forgive typos”
 

When emailing people, always consider mobile.  Whether that is how your email is going to be read on a mobile device, or how the emails you send from your mobile device will appear.  Mobile is growing and it is the future.  Embrace it now and make your consideration of mobile second nature.